Digital and brand strategy
We define the digital direction of your business, connecting your brand identity with the right technologies and channels to secure leading market positioning.
Accelerate your growth with our Digital and technology agency
We combine software engineering, advanced UX/UI design and strategic marketing to create digital platforms that not only attract visits, but turn them into real customers.
We create digital ecosystems designed to convert and scale
At Macaque Consulting, we are not a conventional digital agency. We fuse the power of IT technology and data analytics with creativity to build memorable, fast and secure web solutions. We focus on performance optimisation and user experience (UX) to ensure every touchpoint with your brand drives profitability in the online environment.
Digital strategies that connect technology and business
We design and execute end-to-end marketing and digital communication strategies that place your brand at the forefront of your sector, capturing qualified leads and accelerating your sales.
SEO and organic positioning
We optimise your website structure and create strategic content to position your business among the top Google results, attracting high-quality traffic without media spend.
UX/UI design and digital product
We design intuitive, attractive and user-centred interfaces. We prioritise usability to ensure every visit becomes a valuable interaction.
Performance marketing (Paid Ads)
We design and optimise paid advertising campaigns (Google Ads, Social Ads) aimed at immediate results, maximising your return on investment (ROI).
Web development and e-commerce
We build fast, secure and self-manageable websites, landing pages and online stores using the most advanced technologies and content management systems (CMS).
Digital analytics and CRO
We do not just measure data; we analyse it to understand user behaviour and continuously optimise the sales funnel (CRO) to increase conversions.
Companies that trust us
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Technology strategy connected to business
We help companies define a clear technology roadmap, prioritising solutions that create real value from the start.
We analyse processes, data, tools and operational needs to turn technology into a lever for sustainable growth.
Our approach combines strategic vision and technical execution to create digital ecosystems ready to evolve.
Technologies
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Integration, automation and data to scale
We design architectures capable of connecting systems, automating tasks and centralising critical information to improve decision-making.
We integrate platforms, applications and cloud services with a practical, secure and results-driven perspective.
The goal is to reduce operational friction, accelerate teams and build a flexible technology foundation for new products and services.
Why choose us?
Reasons to choose us
We combine deep technical specialisation with strategic vision to design technology solutions that create real value, accelerate growth and transform your organisation's operations.
We transform organisations with high-impact technology
Business-oriented vision
We do not just implement technology; we align every solution with your strategic goals and organisational culture to ensure real impact.
Advanced technical expertise
We have an expert team in modern architectures, artificial intelligence and cloud solutions, ready to solve your most complex challenges.
Close and agile collaboration
We integrate as your trusted technology partner. We work closely, transparently and flexibly, adapting to your company's pace.
Real and scalable results
We design and deploy robust future-ready solutions, ensuring operational efficiency, cost optimisation and return on investment.
Certifications
ISO/IEC 27001:2023
EUROCERT S.A. Certificate no. 00.15.0812
Certification corresponding to Macaque Consulting
Scope according to certificate.
We process your personal data in accordance with the General Data Protection Regulation (GDPR) and Organic Law 3/2018 (LOPDGDD). See our Privacy Policy.
ObtainedISO 27701
ISO 9001
ENS ALTO
ISO 42001
Members of
Frequently asked questions (FAQs) about our digital agency
We answer the most common questions about digital strategy, SEO, GEO, UX/UI design, online advertising, web development and analytics for companies in Tarragona, Catalonia and across Spain.
What services does Macaque Consulting offer as a digital and technology agency?
We are a digital agency that brings marketing and technology together in a single team. We work on digital and brand strategy; positioning in traditional search engines (SEO), in AI engines such as ChatGPT, Gemini or Perplexity (GEO) and in app stores (ASO); UX/UI design and digital product; performance marketing (Google Ads and Social Ads); web development and e-commerce; and digital analytics with CRO. We serve companies in Tarragona and across Spain.
How is it different from a conventional digital marketing agency?
A conventional agency usually stops at communication. We add software engineering, UX/UI design and data analytics, so the strategy, the website and the campaigns are built by the same team. The result is fast, secure and scalable digital platforms designed to turn visits into real customers, not just to generate traffic.
What is GEO and why does my company need it?
GEO (Generative Engine Optimization) is the optimisation of your brand so that it appears in the answers of generative AI engines such as ChatGPT, Gemini, Perplexity or Copilot. More and more users ask an AI instead of searching on Google, and if your company does not appear in those answers, it does not exist for them. We work on structured content, schema data, brand authority and files such as llms.txt so that AI models understand your business and recommend it.
Which is better, SEO or paid advertising (Google Ads and Social Ads)?
It depends on the goal and the timeframe. Paid advertising generates visibility and leads from day one, and is ideal for launches, campaigns or validating a market. SEO and GEO build a stable acquisition channel that does not depend on continuous ad spend. For most companies the most profitable strategy combines both, and we optimise the budget based on return on investment (ROI).
Do you develop custom websites and online stores?
Yes. We design and develop corporate websites, landing pages and e-commerce, both with content management systems (CMS) and with custom development. Every project starts from user-centred UX/UI design and is built optimised for SEO, GEO, loading speed and mobile devices. As an ISO 27001-certified company, we apply information security standards throughout the process.
How do you measure the results and ROI of digital initiatives?
We implement digital analytics from the outset: measurement setup, conversion funnels and dashboards with business KPIs. Based on the data, we apply CRO (conversion rate optimisation) with tests and continuous improvements to the website and campaigns. That way every euro invested in digital marketing is measured and tied to leads, sales and profitability.
Let's talk about your project
Tell us what you need and we will help you develop, improve or scale your technology solution with custom software, IT outsourcing and artificial intelligence.
We drive your business with technology and artificial intelligence
Personalised advice
We analyse your case and propose solutions tailored to your business
Continuous support
From the initial idea through product evolution
Scalable solutions
Technology prepared to grow with you
Availability
Monday - Friday:09:00 - 18:00
Response within 24 hours