Macaque Consulting

Technology and Digital Transformation for Media Companies

We develop high-performance digital portals, optimise content distribution and apply AI to maximise audience engagement, ensuring scalable infrastructure for massive traffic peaks.

Media studio with audiovisual equipment and digital production

Scalability, speed and monetisation for the content industry

Immediacy defines the success of a digital media business. At Macaque Consulting, we help publishers, newspapers, radio broadcasters and television platforms optimise their digital channels.

We specialise in implementing advanced content management systems (Headless CMS), developing multi-device applications (OTT, Smart TV, Mobile) and integrating flexible monetisation systems (Paywalls). We help you deliver your content faster, more securely and more profitably on any screen.

High-performance technology solutions for the media sector

IT Outsourcing for Media and OTT Platforms

We integrate web development professionals (Frontend/Backend), video experts (VOD, Live Streaming) and mobile platform specialists into your teams. Accelerate the launch of new sections or applications with flexible talent that understands the fast pace of media companies.

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AI and Content Recommendation Engines

We implement intelligent recommendation algorithms for news and videos to increase dwell time and page views per user. We develop AI tools for automatic audio transcription, image tagging and automated comment moderation.

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Headless CMS, Paywalls and Multiplatform Development

We build ultra-fast news portals, OTT applications (Smart TV, iOS, Android) and decoupled content management systems (CMS). We design and integrate dynamic paywalls and robust subscription gateways to optimise your recurring revenue.

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Performance, CDN and Core Web Vitals Audit

We analyse the speed of your websites to ensure they comply with Google standards (Core Web Vitals). We optimise the configuration of your cloud servers and content delivery networks (CDN), ensuring your portal can support millions of simultaneous visits without outages.

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Scalable technology to boost your media reach and profitability

We work with publishers, television channels and content platforms to modernise their digital infrastructure. We design solutions that accelerate loading speed, optimise publishing systems, integrate efficient paywalls and guarantee uninterrupted service regardless of traffic volume.

Headless CMS and Multichannel Architecture

We modernise your editorial tools. We implement and adapt decoupled content management systems (Headless CMS) that allow editors to write once and publish instantly across web, mobile apps, newsletters and social networks.

OTT Platforms and Video Distribution (VOD)

We develop low-latency streaming and video-on-demand solutions. We create robust multimedia applications and portals adapted for Smart TVs, mobile devices and web, ensuring smooth playback adapted to the user's bandwidth.

Paywall and Subscription Integration

Diversify your digital revenue streams. We design and implement secure payment gateways and flexible subscription models (dynamic, registration-based or paid paywalls) to capture recurring subscribers and optimise the economic return of your content.

AI-Based Content Recommendation

Increase your users' dwell time. We develop intelligent recommendation engines that analyse reader behaviour in real time to suggest highly personalised news, articles or videos, increasing CTR and page views.

WPO Optimisation and Loading Speed

We ensure a fast portal that Google and your readers will love. We audit and optimise web performance (WPO) under Core Web Vitals standards, reducing page load times to strengthen your organic positioning (SEO).

Big Data and Audience Analytics

Make editorial decisions backed by data. We integrate and configure advanced analytics and Big Data tools to monitor content performance, traffic peaks, reader sources and subscription conversion rates in real time.

Iberostar
W2M
Urbaser
Barcelona Supercomputing Center
Plana Fabrega
DiR
MAC Insular
Top Doctors

Companies that trust us

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Technologies

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Google Cloud
AWS
Microsoft Dynamics CRM
Power BI
Anthropic
Microsoft Azure
OpenAI
Gemini

Why choose us?

Reasons to choose us

We combine deep technical specialisation with strategic vision to design technology solutions that create real value, accelerate growth and transform your organisation's operations.

We transform organisations with high-impact technology

Business-oriented vision

We do not just implement technology; we align every solution with your strategic goals and organisational culture to ensure real impact.

Advanced technical expertise

We have an expert team in modern architectures, artificial intelligence and cloud solutions, ready to solve your most complex challenges.

Close and agile collaboration

We integrate as your trusted technology partner. We work closely, transparently and flexibly, adapting to your company's pace.

Real and scalable results

We design and deploy robust future-ready solutions, ensuring operational efficiency, cost optimisation and return on investment.

Certifications

ISO/IEC 27001:2023
EUROCERT S.A. Certificate no. 00.15.0812

Open Macaque Consulting ISO/IEC 27001:2023 certificate

Certification corresponding to Macaque Consulting
Scope according to certificate.

We process your personal data in accordance with the General Data Protection Regulation (GDPR) and Organic Law 3/2018 (LOPDGDD). See our Privacy Policy.

Open Macaque Consulting ISO/IEC 27001:2023 certificateObtained
ISO 27701
In progress
ISO 9001
In progress
ENS ALTO
In progress
ISO 42001
Under review

Members of

  • FEGP
  • OdiseIA
  • PIMEC
  • TICSud

Frequently asked questions (FAQs) about technology and digital transformation for media companies

We answer the most common questions about headless CMS for media, OTT platforms and video on demand, paywalls and digital subscriptions, AI-powered content recommendation, web performance during traffic peaks and audience analytics for publishers, newspapers, radio stations and television channels in Tarragona, Catalonia and across Spain.

What technology services does Macaque Consulting offer for media companies?

We develop high-performance digital portals, optimise content distribution and apply artificial intelligence to increase audience engagement and monetisation. We work on headless CMS and multichannel architecture, OTT platforms and video on demand (VOD) distribution, paywall and subscription integration, AI-powered content recommendation, web performance optimisation (WPO) and big data with audience analytics. We serve publishers, newspapers, radio stations and television channels across Spain.

Why does a digital media outlet need a headless CMS?

Today a media outlet publishes on the web, apps, newsletters, social media, connected TV and news aggregators. A headless CMS separates content management from its presentation, so the newsroom writes once and the story is distributed automatically, adapted to each channel. It also offers more speed, more security and complete design freedom, and makes it possible to launch new formats and channels without rebuilding the platform.

How is a media website prepared to withstand traffic peaks?

A breaking news story can multiply traffic in minutes, and a website that goes down at that moment loses audience and advertising revenue. We design scalable cloud architectures with CDN, advanced caching and automatic server scaling, and optimise performance (WPO) to meet Core Web Vitals. This way the portal responds quickly to any volume of visits and improves its visibility on Google, Google Discover and Google News.

Which paywall model works best for a digital media outlet?

It depends on the audience, the type of content and the revenue strategy. The freemium model offers open news and reserves exclusive content for subscribers; the metered paywall lets readers access a number of free articles before asking them to subscribe; and the dynamic paywall uses data to decide in real time who sees the wall and with which offer. We integrate the paywall with subscription management, payments and the CRM to maximise conversion without losing audience.

How does artificial intelligence increase audience engagement?

AI-based recommendation engines analyse each reader's behaviour to show them the most relevant news, videos and podcasts at every moment, on the website, the app and newsletters. They increase page views per session, time on site and audience loyalty, and with them advertising revenue and subscription conversions. We also apply AI to automatic content classification, transcription and archive tagging.

What is an OTT platform and how can a media company monetise its video?

An OTT (over-the-top) platform distributes video and audio directly over the internet, without relying on traditional broadcasting, on the web, mobile apps and Smart TV. We develop OTT platforms with video on demand (VOD) and live streams, and monetise them through subscription (SVOD), advertising (AVOD) or pay-per-content (TVOD). With audience analytics and first-party data, the media company gets to know its audience and reduces its dependence on the big platforms.

Let's talk about your project

Tell us what you need and we will help you develop, improve or scale your technology solution with custom software, IT outsourcing and artificial intelligence.

We drive your business with technology and artificial intelligence

Personalised advice

We analyse your case and propose solutions tailored to your business

Continuous support

From the initial idea through product evolution

Scalable solutions

Technology prepared to grow with you

Availability

Monday - Friday:09:00 - 18:00

Response within 24 hours

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