Macaque Consulting

Technology Consulting and Integration for Retail and Distribution

We develop omnichannel commerce ecosystems, integrate your points of sale (POS) with online platforms and apply advanced analytics to optimise inventory management and deliver unified shopping experiences.

Online purchase with card and laptop

We connect your physical and digital stores into one unified commerce experience

The boundary between physical and digital commerce has disappeared. At Macaque Consulting, we help retail brands and large distributors unify their sales channels.

We design solutions that integrate your ERP systems, e-commerce platforms and point-of-sale terminals (POS) to provide a single real-time stock view. We help you optimise in-store order preparation processes (Ship-from-Store), streamline deliveries and maximise customer lifetime value (LTV) through agile, scalable technologies.

Transactional and scalable technology for the retail of the future

IT Outsourcing for Retail and E-commerce

We integrate web developers, transactional cloud architects and modern commerce platform experts (Headless Commerce) into your engineering teams. Scale your development team on demand and prepare your systems for massive traffic peaks such as Black Friday or sales periods.

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AI for Demand Forecasting and Hyperpersonalisation

We implement advanced predictive models to anticipate buying trends, avoid stockouts and optimise in-store inventory. We develop personalised recommendation engines and dynamic pricing systems to maximise margin and sales.

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Custom Omnichannel and E-commerce Software

We build robust e-commerce platforms, mobile loyalty applications and unified order management systems (OMS). We synchronise your physical POS terminals with online stock in real time to ensure a seamless customer experience.

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Performance, Load and Security Audit (PCI)

We audit the loading speed of your online store (WPO) to reduce bounce and improve Google rankings. We assess the fluidity of your integrations between ERP, CRM and payment gateways, ensuring secure transactions under the PCI-DSS standard.

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Omnichannel technology to optimise your operations and multiply your sales

We work with consumer brands, retailers and large distributors to unify their physical and digital channels. We design custom technology solutions that synchronise stock in real time, streamline order preparation and create fluid, memorable shopping experiences.

Omnichannel Integration (ERP, POS and E-commerce)

We synchronise your physical and online stores. We develop robust integrations that connect your point-of-sale terminals (POS) with e-commerce platforms and central ERP systems, guaranteeing a single inventory updated in real time.

Intelligent Assistants and Social Commerce

Automate incident resolution during the purchase process. We implement virtual assistants with conversational AI that answer questions about shipping, return policies and product availability 24 hours a day through your website and WhatsApp.

Order Management Systems (OMS)

We optimise the preparation and delivery of your goods. We design OMS systems that enable hybrid sales strategies such as Click & Collect (BOPIS), in-store returns and direct home delivery from the nearest store (Ship-from-Store).

Hyperpersonalisation and Recommendation Engines

Increase the average purchase ticket. We implement recommendation engines based on Artificial Intelligence that suggest products predictively and personally in real time, improving conversion and increasing customer lifetime value (LTV).

Demand Forecasting and Stock Control

Avoid stockouts and obsolete inventory accumulation. We apply Big Data and predictive analytics models to your sales history to accurately estimate future demand, optimising purchasing and distribution between warehouses.

Dynamic Pricing and Discount Engines

Maximise your profit margins in every campaign. We develop tools that automatically calculate and adjust rates and promotions in real time based on seasonality, user behaviour, available stock and competitors.

Iberostar
W2M
Urbaser
Barcelona Supercomputing Center
Plana Fabrega
DiR
MAC Insular
Top Doctors

Companies that trust us

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Technologies

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Google Cloud
AWS
Microsoft Dynamics CRM
Power BI
Anthropic
Microsoft Azure
OpenAI
Gemini

Why choose us?

Reasons to choose us

We combine deep technical specialisation with strategic vision to design technology solutions that create real value, accelerate growth and transform your organisation's operations.

We transform organisations with high-impact technology

Business-oriented vision

We do not just implement technology; we align every solution with your strategic goals and organisational culture to ensure real impact.

Advanced technical expertise

We have an expert team in modern architectures, artificial intelligence and cloud solutions, ready to solve your most complex challenges.

Close and agile collaboration

We integrate as your trusted technology partner. We work closely, transparently and flexibly, adapting to your company's pace.

Real and scalable results

We design and deploy robust future-ready solutions, ensuring operational efficiency, cost optimisation and return on investment.

Certifications

ISO/IEC 27001:2023
EUROCERT S.A. Certificate no. 00.15.0812

Open Macaque Consulting ISO/IEC 27001:2023 certificate

Certification corresponding to Macaque Consulting
Scope according to certificate.

We process your personal data in accordance with the General Data Protection Regulation (GDPR) and Organic Law 3/2018 (LOPDGDD). See our Privacy Policy.

Open Macaque Consulting ISO/IEC 27001:2023 certificateObtained
ISO 27701
In progress
ISO 9001
In progress
ENS ALTO
In progress
ISO 42001
Under review

Members of

  • FEGP
  • OdiseIA
  • PIMEC
  • TICSud

Frequently asked questions (FAQs) about technology for retail and distribution

We answer the most common questions about POS, ERP and e-commerce integration, order management (OMS), ship from store, click & collect, demand forecasting, stock replenishment, dynamic pricing, promotions and social commerce for retailers, store chains and distributors in Tarragona, Catalonia and across Spain.

What technology services does Macaque Consulting offer for retail and distribution?

We develop unified commerce ecosystems that integrate your points of sale (POS) with online platforms, and apply advanced analytics to optimise inventory and deliver frictionless shopping experiences. We work on omnichannel ERP, POS and e-commerce integration, intelligent assistants and social commerce, order management systems (OMS), hyperpersonalisation and recommendation engines, demand forecasting and stock control, and dynamic pricing and discount engines. We serve retailers and distributors across Spain.

How do you unify stock across physical stores and the online store?

We integrate the ERP, each store's POS, the warehouses and the e-commerce platform into a single real-time view of inventory. Every sale, return or transfer updates stock instantly across all channels. This lets you sell online products that are in store, show real availability at each location and avoid both stockouts and excess inventory tied up in stores where it does not sell.

What is an order management system (OMS) and what is ship from store?

An order management system (OMS) centralises orders from every channel and automatically decides where to fulfil each one from: central warehouse, store or supplier, based on stock, proximity to the customer and cost. It enables models such as click & collect, where the customer buys online and collects in store, and ship from store, where stores act as mini-warehouses that ship online orders. Orders are delivered sooner and store stock is sold through.

How do you forecast demand and optimise replenishment in each store?

Using machine learning models, we analyse the sales history of each product and store, seasonality, promotions, weather, local events and trends to forecast demand accurately. Based on that forecast, we automate replenishment proposals and the allocation of goods between stores. You have the right product in the right place, reduce stockouts and forced markdowns, and free up capital tied up in inventory.

How does dynamic pricing help improve retail margins?

Dynamic pricing engines adjust prices and promotions according to demand, available stock, the product life cycle and competitors' prices. They make it possible to decide, based on data, when and how much to discount to clear stock without sacrificing more margin than necessary, which promotions generate genuine incremental sales and which price maximises the profitability of each category. Retailers stop setting prices by gut feeling and protect their margin in every commercial decision.

What is social commerce and how do intelligent assistants help you sell more?

Social commerce turns social networks and messaging channels, such as Instagram, TikTok or WhatsApp, into sales channels where customers discover, ask about and buy products without leaving the app. AI-powered intelligent assistants serve customers on those channels and on the website at any time: they recommend products, check availability, report on order status and handle returns. Connected to the catalogue, stock and CRM, they turn every conversation into a sales opportunity.

Let's talk about your project

Tell us what you need and we will help you develop, improve or scale your technology solution with custom software, IT outsourcing and artificial intelligence.

We drive your business with technology and artificial intelligence

Personalised advice

We analyse your case and propose solutions tailored to your business

Continuous support

From the initial idea through product evolution

Scalable solutions

Technology prepared to grow with you

Availability

Monday - Friday:09:00 - 18:00

Response within 24 hours

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